Rendang Sederhana doubled their sales in first year teaming up with KAYA.ID

Rendang Sederhana on Instagram

Rendang Sederhana doubled their sales in first year teaming up with KAYA.ID

About Rendang Sederhana

Rendang is the world's #1 most delicious food. Since 1972, Restaurant Sederhana has made the most delicious rendang dish in Indonesia. Today, Rendang Sederhana is offering a ready-to-eat packaging (without preservatives), that makes it available to be consumed by anyone in the world. Available in 3 variants of taste - Rendang Sapi, Rendang Suwir and Rendang Paru. The product is cooked in the traditional recipe with modern packaging.

Business Challenge

Rendang Sederhana has found it challenging to expand their market.

Before working together with KAYA.ID, they only marketed their product through 2 market channels: restaurant and direct selling to consumers, which were very limited. They want their business to evolve.

Business Challenge

Rendang Sederhana has found it challenging to expand their market.
Before working together with KAYA.ID, they only marketed their product through 2 market channels: restaurant and direct selling to consumers, which were very limited. They want their business to evolve.

KAYA.ID's Role

KAYA.ID put up a marketing strategy, distribute Rendang Sederhana widely into more offline stores, supermarkets, and online Marketplace to be easily reached by consumers. KAYA.ID strengthen Rendang Sederhana branding, creating the new design, and provide a new opportunity to market the product extensively through Social Media, Events, and to International networks as well as establish the brand image of the product.

KAYA.ID also deep dive into consumer insight, enabling us to create new product innovation, to best serve Rendang Sederhana's consumers. Through a partnership with KAYA.ID, Rendang Sederhana is now in process to receive funding from venture capital (one of our Teman Kaya).

Appealing packaging. Strong branding. Double the sales. Reach wider consumers.
And many more to come.

KAYA.ID's Role

KAYA.ID put up a marketing strategy, distribute Rendang Sederhana widely into more offline stores, supermarkets, and online Marketplace to be easily reached by consumers. KAYA.ID strengthen Rendang Sederhana branding, creating the new design, and provide a new opportunity to market the product extensively through Social Media, Events, and to International networks as well as establish the brand image of the product.

KAYA.ID also deep dive into consumer insight, enabling us to create new product innovation, to best serve Rendang Sederhana's consumers. Through a partnership with KAYA.ID, Rendang Sederhana is now in process to receive funding from venture capital (one of our Teman Kaya).

Appealing packaging.
Strong branding. Double the sales.
Reach wider consumers.
And many more to come.

Inspired by the story above?

We, KAYA.ID, are more than ready to collaborate with you hand in hand to grow on your business.

You. Yes, you.

You, who have unique and creative business IDEAS.
You, who have difficulty finding management and financial SUPPORT.
You, who have the desire to EXPAND business nationwide or even worldwide.
You, who ARE passionate and open minded to out of the box innovations and solutions.

Inspired by the story above?

We, KAYA.ID, are more than ready to collaborate with you hand in hand to grow on your business.
You. Yes, you.
You, who have unique and creative business IDEAS.You, who have difficulty finding management and financial SUPPORT.You, who have the desire to EXPAND business nationwide or even worldwide.You, who ARE passionate and open minded to out of the box innovations and solutions.

Steps to Become Our Partner