Our story begins in Indonesia

Inspired by the RICHNESS of hidden treasures, talents, beauties, and cultures of Indonesia, we are called to develop the people and the local markets. We invest in and incubate a business.

KAYA.ID is passionate to foster entrepreneurship in Indonesia and Asia, flourish hidden jewels of SMEs that will be GLOBALLY COMPETITIVE, CREATE MORE JOBS, and MAKE BIGGER IMPACTS TO SOCIETY.

We believe in work with the purpose and creation of the heart.

Photo by Nick Agus Arya (nickgunner)

KAYA.ID Founders

Behind every great story, there will be always a great people.
In the year of 2018, KAYA.ID was founded by our CEO, Nita Kartikasari, together with an Indonesian Olympian swimmer, Richard Sam Bera. Sharing the same vision, they dreamt of growing a small business into a BIG POTENTIAL BRAND that can compete not only in local market, but also globally.

Nita Kartikasari

- Our Mastermind -

Nita founded KAYA.ID based on her passion and love for her home country, its culture, resources, and stories. Having spent 15 years at multinational FMCG companies and 5 years working across the Asia Pacific region, she wants to share her experience and knowledge with Indonesian youngsters and Indonesian businesses.

Nita’s expertise in Brand Building, Public Relations, Brand Communication, Digital Marketing, Consumer Engagement has contributed to some of the biggest business growths of both local and international brands, which then inspired her to wrote a book. She is a writer of the bestselling book in marketing, “VIRAL”.

Nita Kartikasari

- Our Mastermind -

Nita founded KAYA.ID based on her passion and love for her home country, its culture, resources, and stories. Having spent 15 years at multinational FMCG companies and 5 years working across the Asia Pacific region, she wants to share her experience and knowledge with Indonesian youngsters and Indonesian businesses.

Nita’s expertise in Brand Building, Public Relations, Brand Communication, Digital Marketing, Consumer Engagement has contributed to some of the biggest business growths of both local and international brands, which then inspired her to wrote a book. She is a writer of the bestselling book in marketing, “VIRAL”.

Indonesia’s most decorated national swimmer, 3x Olympian, 23x SEA Games Gold medalist, who has been living the value of performance and sportsmanship.

As Commissioner of KAYA.ID, He combines his love of sports and his identity as a proud Indonesian top athlete to create and help Indonesian brand that resonates with the value of sportsmanship, nationalism, and inclusivity.

Richard Sam Bera

- Our Ironman -

Richard Sam Bera

- Our Ironman -

Indonesia’s most decorated national swimmer, 3x Olympian, 23x SEA Games Gold medalist, who has been living the value of performance and sportsmanship.

As Commissioner of KAYA.ID, He combines his love of sports and his identity as a proud Indonesian top athlete to create and help Indonesian brand that resonates with the value of sportsmanship, nationalism, and inclusivity.